Customer experience is one of the keys to success in business. Loyal customers will help keep the business running and create word-of-mouth advertising. It takes a lot of effort to bring your customers back. First, you have to create an experience that will stay on the customers’ minds. As I said in my first blog post, you have to be first on their minds; otherwise, they might not remember your business. We tend to dwell on the first thought, not the second. Every customer wants to have an experience that is wonderful and unique. If the experience was special, then the more likely the customer will come back.
For example, Build-a-Bear is an amazing store that allows customers to build their own stuffed animal. It does not have to be a bear—there are many animals from which to choose. This is a unique store that creates memorable experiences for customers. I have been there twice for my own brown bear and my brother’s girlfriend’s panda bear. Fun, I know. Once you walk in, you pick out what kind of animal you want, and then the employees will help you with step-by-step instructions to build it. You start by kissing a heart before putting it inside an animal and then stuffing it (how cute!). The store allows you to pick out any sound recording and different outfits. After building an animal, you will make a certificate that allows you to make a name official for your stuffed animal. It is a really cool experience.
How can we create a unique customer experience? Jay Ehret, from The Marketing Spot, recommends the book, Managing the Customer Experience by Shaun Smith and Joe Wheeler. It talks about how important the customer experience is, and how to create it. It also mentions how to use it as a brand. It is pretty much how to turn the customers into loyal advocates. I recommend that you read it. Customer experience: it will make or break your business.
For example, Build-a-Bear is an amazing store that allows customers to build their own stuffed animal. It does not have to be a bear—there are many animals from which to choose. This is a unique store that creates memorable experiences for customers. I have been there twice for my own brown bear and my brother’s girlfriend’s panda bear. Fun, I know. Once you walk in, you pick out what kind of animal you want, and then the employees will help you with step-by-step instructions to build it. You start by kissing a heart before putting it inside an animal and then stuffing it (how cute!). The store allows you to pick out any sound recording and different outfits. After building an animal, you will make a certificate that allows you to make a name official for your stuffed animal. It is a really cool experience.
How can we create a unique customer experience? Jay Ehret, from The Marketing Spot, recommends the book, Managing the Customer Experience by Shaun Smith and Joe Wheeler. It talks about how important the customer experience is, and how to create it. It also mentions how to use it as a brand. It is pretty much how to turn the customers into loyal advocates. I recommend that you read it. Customer experience: it will make or break your business.
-Jessica
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